Wednesday 4 June 2008

Helena Christensen, Alice Dellal and/or Paz de la Huerta Agent Provocateur's new 'face'(s)?

Every Agent Provocateur ad campaign inevitably provokes an instant reaction from the press, and if WWD is to believed (which, let's face it, it is), the luxe lingerie label's next campaign should lead to the usual slew of excitable reports and end up being topped off by an ultra-glam, tongue in cheek party.
So, Kate Moss is now starring in the AP bridal campaign, shot by Nick Knight (my sister randomly met his mum-in-law at a party the other day, not esp. relevant but had to get that in somewhere, six degrees of separation and all that), meaning that there is a high profile face lined up for the mainline collection. According to WWD, supermodel/photographer/entrepreneur/ superwoman Helena Christensen, gossip page fave (Br)It Girl and model Alice Dellal and New Yorker Paz de la Huerta are in the running for the new campaign, breaking September. I imagine that, in fact, it has already been shot, and that it is either all three, one of the three or none at all, but it will be interesting to see who it turns out to be, and whether they can sustain the same reaction - although how hard can it be? Gorgeous woman wearing very sexy undies writhing around looking sexual etc etc... maybe they'll surprise us with a different approach next season.
Whatever the choice, and however they choose to present their protagonist, the Agent Provocateur campaigns take full advantage of the power of the web - the Kate Moss 'Miss X' camapign of a couple of years ago, shot by Mike Figgis, crashed the lingerie label's server, such was the interest. We are just a bunch of fashion perves, really, aren't we?? Will watch to see which of the rumours are true...

1 comment:

VaHo said...

I wish Helena get it. She is just a WOW woman!