Rankin & Chris and Noisettes join Dr Martens' birthday stomp

As a teen, I was known for my purple, square-toed Dr Martens (my perky take on the 90s' angsty-grunge look), and the past few seasons have seen the original stomper boot brand steadily rebuilding its sartorial sway ahead of its 50th anniversary this year.

Working with PR and branding agency exposure, Dr Martens commissioned 10 of the noughties' hottest musical things to re-interpret of 10 cult songs released since its 1960 inception, and 10 super-cool music videos by iconic directors, to boot. Boasting a stellar line up including Black Rebel Motorcycle Club, Noisettes and The Raveonettes, the final seven are released between May 17 and  November 1.

Featured on the brands' birthday microsite, and downloadable, three songs have been released so far, including this glam Buzzcocks number by the Noisettes, directed by Rankin & Chris (Cottam). The videos are uploaded to a dedicated Youtube channel and will be deployed in social media campaigns. We're looking forward to Buraka Som Sistema's take on Neneh Cherry's Buffalo Stance, released May 17.

The offical 50 years of Dr Martens Facebook page has 3724 aficionados so far. An unofficial Dr Martens presence, erroneously listed as a 'company', is pushing 68,000 fans, despite the threat of closure by the social network's officals.